Branding 101: The Elements of a Successful Brand
I know, I know. The Visual Branding Group talking about branding once again. The truth is, we can’t help it, it’s kind of our thing! This is why we love any chance to share branding tips and tricks that can help your business be successful.
How do I know if I need a branding consultation?
Good question! At VBG we love meeting with you about your business’s vision, and at its core, that’s what a branding consultation is. Here are some things you can expect at a branding consultation:
Target Audience Research
It’s hard to create a brand without knowing who we are are branding for.
In a branding consultation, we will help narrow down your target audience by creating audience profiles. These profiles look your audience’s wants and needs.
(plus they are super fun to create!)
Discover Likes & Dislikes On Pinterest
When designing, it is important for us to know what you like and don’t like.
This is why we love taking our clients on a stroll through Pinterest to find the colors, fonts, and vibes you want in your branding.
Crafting Your Custom Brand
After taking all of the juicy information gathered in our meeting, VBG will set out to design the brand of your dreams!
We take a “love it or list it” approach by delivering three concepts for you to choose from.
Fact Check! The definition of branding is not logo design.
Logo design is a crucial part of branding, but it’s not the end. Think of branding as your business’s identity and encompassed in that identity are the 4 things we create for you when designing a brand:
Each element works together to portray the personality of your business. From the color palette to the fonts, each should be created with marketing research and quality design in mind!
Good branding can only go so far on it’s own; it must be applied well!
Here are a few application Tips:
Follow the style guide - At VBG, when we complete a branding suite, we include a style guide that outlines specific “rules” for using your new branding. It is important to follow these guidelines to help you know where to put a certain logo, what colors pair best with others, and when to use different fonts.
Be consistent - Use your new branding everywhere! On your website, social media, merchandise, and more. When your target audience views your channels, they should be able to quickly recognize who you are.
Ask questions - We know your first focus is your business’s mission, that’s why we exist! To help and educate you on all things branding. So, if you are questioning how to best use your assets, just ask!
