So you've "brand-sitioned." What now?
Does your website support your brand?
brand-sition (brand-zi-shun) noun. 1. a transition from your old brand to a new and updated brand; I got a brand-sition from the visual branding group.
Transitioning your brand from an old style to a new style can be a great way to show people your ability to continue growing as a business. When beginning to use your new brand, there are many elements that need to come together to ensure your brand is congruent and well-balanced.
Some of my favorite spots in Baton Rouge
In the digital age we live in today, it is imperative for businesses to showcase websites that accurately represent their brand. Customers expect the luxury of looking up any business and immediately learning all about the experience that is provided by that company. Here’s a little (non-comprehensive) checklist to assess if your website is doing all it can for you:
A Galentine's Interview feat. Jen Menard Olano
I met a friend the other day who is new to Baton Rouge. Of course I immediately barreled into a list of my favorite spots I thought she might enjoy. The list went on for a while until I finally offered to send her a list (just so it wouldn’t be so overwhelming). One thing turned into another and I thought, why don’t I share this with all my friends, not just the ones new to Baton Rouge?! Now, obviously this isn’t a comprehensive list of the best places in Baton Rouge. It’s just a list of a few of my favorites.
A Galentine's Celebration feat. The Power Pump Girls
When did you realize you wanted to be a photographer? Actually, it sort of “accidentally” happened to me! I was home schooled in middle school, and had the freedom to spend time exploring new things I enjoyed…
2019: A Year Of Improvement
We have hosted Galentine’s Day parties with our close group of friends for the past several years and decided we wanted to scale it this year to include our PPG squad. We value our girlfriends and the time we share with each other, but we also know that there’s a bigger community and we have extended girlfriends in Baton Rouge. Community matters to us and we wanted to share this special “holiday” with ours.
A Local-ish, Last-minute Shopping Guide
As the New Year begins I can’t help but ponder on one word - improvement. The start of 2019 offers the perfect opportunity to bring improvement to our businesses, and often it can be in small, simple tasks.
Website Copy 101: 4 Easy Ways to Transform Your Website & Win the Hearts of Your Audience
It certainly feels like December is rushing past in a great hurry. Maybe it’s because I’m behind on my Christmas shopping? If you’re with me, here’s 10 fun places to shop locally for your last minute gifts.
Why Branding Is Important For Your Business
There are thousands of unique company websites out there, but despite the difference in design and industry services, all visitors start by looking for the same thing — a company’s ability to compel them to learn more. Therefore, the key to setting your website apart from your competition goes beyond the beautiful photos, sleek layout and listed services. In order to win the hearts of your audience, you must write engaging, customer-focused, high-ranking website copy.
What Drives Your Productivity While Working From Home?
Branding. You may have heard this buzzword floating around social media as of late, but its importance far exceeds what many realize.“What is branding?” you may ask…
On Food and Start-ups: Interview with Emilie Hebert
I have to say, working from home can be death or life to productivity. If you've done it before, you know how easy it can be to choose laundry or some other house task that you don't even like over your never ending work duties (you know... the ones you desperately want to check off your list but you're simultaneously dreading). Even if you don't work from home, you probably have felt the pull of those million billion "things" just waiting to steal your productive day right from under your nose. With that in mind, I've been surveying my habits and, although I'm no productivity expert, I've noticed some things that really help me sail through the day.
How Good Photography Can Make or Break Your Brand
What would your advice be to someone starting a side-hustle? Make sure you love what you do enough to do it tirelessly. And make sure you’re not doing it solely for money. I have many people who contact me wanting to make money on their blog when they haven’t done the hard work of building a community. You have to love what you do so much that you would be willing to work at it for awhile unpaid. Also...
5 Tips to JUMP-START Your Visual Brand Strategy
GOOD PHOTOS WILL BRING YOU GOOD BUSINESS. How do I know this? My name is Jordan Hefler and I’m a professional photographer and creative entrepreneur.
Head in the Clouds, Feet on the Ground
Digitally, your personal brand can live in a couple of different places. I'm going to focus on Instagram, the platform that my career has been influenced and built from. Creatives use it as a portfolio, side-hustlers use it to support their business, influencers use it to build their kingdoms and make money! The internet is the wild wild west and anything can happen! You're powerful! Show your work! OK, let's talk about the 5 things you should do to jumpstart your visual brand strategy.
Why Trust is my 2018 word
As creative entrepreneurs, we're often faced with the challenge of reigning in our big ideas and lofty dreams. When we were starting our company as event planners, we were quickly nicknamed the "professional dreamers," as our job was to - quite literally - dream up BIG ideas! But what do you do when you come to the crossroads of following your wildest dreams and keeping a sensible mindset of the real world you live in?
Sooooo, for awhile now I've struggled with something I think a lot of us struggle with, without even realizing it! Trust. Now let me tell you why I've struggled. These past two years for me have been really, well, hard!
When you're not where you want to be, don't give up!
Is it not lawful for me to do what I wish with what is my own? Or is your eye envious because I am generous?' So the last shall be first, and the first last."
Sometimes winning doesn't feel like winning
You know the days when you feel a million miles away from the person you want to be or the situation you want to find yourself in?
I know that feeling all to well. It's like everything in you wants to give up and say, "I'm not there, so I guess I'll never be there..."
But I don't want to trust...
There's usually a conflict in my life between the tangible and the actual.
Lies relentlessly plague my mind attacking the things God has spoken over my life.
To be honest, not many days go by without a mental attack against my salvation, peace, or joy.
It's all over. You'll never get past this. I've won and God lost. Not even Jesus' blood can redeem this situation.
She always has an encouraging word for me and that day it was very simple.
"Just trust the Lord with it".
I can't remember what my outward response was but my internal voice IMMEDIATELY shouted, "But I don't want to trust!!!!"